The Street

Digitalskeptic: How a Trader Coach Turns Emotions Into Profit

BY Jonathan Blum|09/12/13 - 08:00 AM EDT

NEW YORK (TheStreet) -- Robin Dayne feels that surviving today's demented digital markets is not about trading algos, market methodologies or even what stock or bond you buy.

"It's about your emotions," Dayne said. She's a professional life coach with a specialty in improving the performance of financial traders. And Dayne has been talking with me for the past few weeks on how to get the most out of those who put their livelihoods on the line trading in financial markets.

"It's your scars that shape your trading. The big losses. The bets that took you out," she warned. "They are what get you stuck."

Dayne has developed her own street-smart sense and sensibility about the dark emotions that turn good trades bad. After a career as a ballet dancer and marketing executive for the since-vaporized Digital Equipment Corp., she's been both a part-time financial trader and a trader's coach since the mid-1980s. And three of the thousand-plus clients she's said she's worked with over the years confirmed to me she acts as a sort of a golf-swing-meets-life-coach for their trading.

"I decided to take the plunge and trade full time on my own," Laila Rhodes, a client of Dayne's told me in a call from Swindon, England. "And I could not have done it without Robin's help."

Fees run between $750 and $1,500 an hour -- which, by the way, I was stunned to learn is cheap for such services. Some trading pros I spoke with, who tellingly did not want it known that they use such trading support, say six-figure annual fees, plus a fat cut of the gross, is not unheard of for a trading coach.

The digital-age meat grinder 
It's sadly not surprising that it does not take much for Dayne to fill me in on the emotional wear and tear traders face in today's grueling digital age.

"Everybody is feeling terrible pressure in the commoditization of trading," she said. "The number of trades. The amount of information traders are expected to manage." Traders today suffer from loneliness and an almost relentless pressure to perform from spouses and bosses.

And they're on an almost inhumanly short lease when it comes to mistakes.



Article published in SFO Magazine 

“Fear & Frustration CAN DOOM TRADING”

Common patterns plague unsuccessful traders, while

discipline habits are inherent to successful ones.

By Robin Dayne

The No. 1 challenge for any trader isemotional management, as it makes up95% of one’s success.


A personalized assessmentis a good starting point in assessing the problems.Remember, great traders do whateverit takes. They let go of their egosand work through each challenge until

it is resolved.


Take the obstacles and develop a plan to remove those emotional monsters.The power of thought is the first andbest weapon.Words make up thoughts, and thoughtswill manifest into actions — good or bad.What the mind is thinking is critical.Remember, any emotion is a no-no, butthe top two to avoid most are fear andfrustration. These tend to be universalwith traders having trouble.


Think of a question when an emotion pops up. Questions are a trader’s best friend andwill shift the thought process rapidly. Iftraders get scared of being wrong or becomeafraid of losingmoney, they mayenter trades too late or exit too soon.By using a question, traders can shift

their thinking, stop the emotion and gaincontrol of the trade. It will release theparalyzing effects of fear.Emotions cannot occupy the mind atthe same time it’s searching to find ananswer to the question. By keeping themind busy, the search for answers willtake priority over the emotion.

Some questions are:

• What’s really happening in themarket right now?

• What is my trade set-up criteria,….and is it being met?

• What can I do to create morecertainty right now?


Include in the plan rules and questionsthat counteract each bad thought thatcomes up. Write them down as a reminderand use them at every junctureof the trade.One critical habit to incorporate in yourroutine is to track and measure everytrading loss. Be disciplined to avoid a

new trade if a lost trade isn’t analyzedand a new solution is found. This routinecan have a dramatic impact and quantumleap your success.By digging at new solutions, itstrengthens the mind and confidencewith the added benefit of keeping themind busy and clear of emotions.

Remember,losing is part of the game andthe meaning of loss is different for tradersthan any other business, like an unwantedstrike for a baseball player. Get used to it….and make your loses smaller than your wins.


Get your free evaluation and take the "Emotional trading Test" it's FREE!

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